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sigma chip launch SMP8910

Time: 2011-3-18 12:57:10

Home entertainment and control system on chip (SoC) solutions, a leading provider of Sigma Designs (Nasdaq: SIGM) today announced the SMP8910 media players, for the advanced networking media players, Blu-ray players and IPTV set-top boxes (STB) system chip sets a new standard. SMP8910 media processor is the first studio quality of the VXP video processing and the most flexible and the 3D video processing, high performance media player into the system chip.

SMP8910 media processor dual-core 1004K MIPS CPU by more than 6000 DMIPS performance - up to a set-top box system on chip (STB SoC) have never had a realistic performance. Chip uses a unique distributed processing architecture optimized CPU to manage the task of critical processes, including multi-format HD video decoding, 3D rendering, content protection and security management, and multi-format audio codec. This highly optimized architecture will be more than 3000 DMIPS processing performance available for the smooth running middleware, set-top box (STB) applications and the latest OTT applications.

Sigma Designs Media Processors Business Unit David Lynch, vice president and general manager, said: "SMP8910 is a powerful chip, OEM and ODM manufacturers can bring new definition TV viewing experience and existing products to provide customers with leading visual years Experience of processing power. "

VXP technology for the first time as a professional video studio and post-processing of the de facto standard, has been included in the media processor chip. VXP studio technology to create a rich viewing experience, and in digital home theater projectors, professional consumer AV receivers and processors, broadcast monitors and high-quality Blu-ray player to get a good level of certified applications. VXP technology to enhance image quality, eliminating noise and distortion of video compression and the implementation of adaptive contrast and detail enhancement, and other image enhancements have super performance. SMP8910 VXP also contains two new features: the elimination of ghosting and adaptive band reduction. By eliminating ghosting features 3D video driver 3DTV pretreatment before to reduce the current exists in most heavy 3DTV video distortion, resulting in more interesting and more difficult to fatigue of the viewing experience. Adaptive features reduce the color band contour reduction, which usually appears to be soft color stripes rather than the color gradient transition, the formation of more beautiful images, less loss of detail, especially in the large screen display.

SMP8910 chip is seeking to develop high-level 3DTV can play networked media players or high-quality Blu-ray recorders in the OEM equipment and vendor of choice for system chips. Multi-view video using H.264 codec (MVC) decoder, SMP8910 chip to achieve full HD 3D video naked eye. In addition to MVC in addition, SMP8910 also supports decoding of many other 3D formats and conversion, such as Sensio, RealD, TDVision, board, side by side, upside down, three-dimensional movies.

SMP8910 processing services provider in the internet streaming content also performed well. Through a combination of decoding and VXP MVC post-processing, service providers can now deliver full high-definition three-dimensional television, without increasing bandwidth or reduce the video quality. Moreover, since the VXP technology to reduce the number of video quality issues, consumers can better appreciate the quality of competing systems such as Netflix and YouTube streaming Internet TV content.

Sigma Designs CEO Thinh Tran said: "We have a two-pronged strategy. First of all, we want to create in their respective areas the dominant product. This is our brand in the VXP technology and media processor SMP done. And then , we integrate our technology with industry-leading, easy to build it difficult for competitors to copy the real next-generation solutions. This is what we did for the SMP8910 chip. "

IDC, a senior consumer analyst of semiconductor research Michael J. Palma said: "SMP8910 secure media processor combines (SMP) architecture and the VXP video processing technology for next-generation set-top box (STB), DTV and other video products provide a solution program. With the consumption of consumer content to a new level of integration of this technology for high-definition, 3D video and Internet access to three future trends in integration of video technology to provide support. "

Customers can get SMP8910 first half of 2011 samples.

About Sigma Designs Corporation

Sigma Designs is a leading fabless semiconductor supplier for the production of home entertainment and control to achieve highly integrated System on Chip (SoC) solutions. SoC solutions include media processing, wired and wireless networking, video, image processing and home control, and system software to form Internet Protocol Television (IPTV) set-top boxes, gateways, Blu-ray players and media, consumer electronics, communications equipment and other key components of the product . Sigma Designs is headquartered in Milpitas, Calif. (Milpitas), in the United States, Brazil, China, Europe (Denmark and France), Israel, Japan, Singapore, China Taiwan and other places have a direct sales offices in Korea, Russia and India a distributor. For more information, please visit Sigma Designs website www.sigmadesigns.com.

Sigma Designs, VXP, Secure Media Processor and logo are trademarks of Sigma Designs Sigma Designs and its subsidiaries in the United States and other countries are trademarks or registered trademarks. All other trademarks mentioned herein are the trademarks of their respective owners.

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